Kassinda

My first All-Star Weekend was an experience I won’t forget. I’ve always been drawn to the energy of sports events and the crowds they bring. But as I’ve grown in my understanding of journalism, marketing, and audience behavior, the way I experience these environments has changed. I now notice not only what teams execute well, but also what may be missing. As someone who values music and live environments, I’ve come to believe there’s still a gap in how sports organizations approach sound. Too...

Welcome back to my music journalistic series, which has just undergone a crucial rebrand, yet the music focus remains. As production is literally the backbone to the music industry that we know and love, let's get back to the Production Series. If you haven’t heard this name, I can confirm you are missing out. Monte Booker is a record producer from Chicago and has worked with many artists you know. From Smino to Ravyn Lenae, a dynamic duo we love, to JID and Ari Lennox. If you’re into that...

Production Series